Integrity Exports.
19.7% of new cars sold in Japan in May 2012 were hybrid cars, up 11
percentage points from last year. The liftback Prius led the field with
20,789 units sold, closely followed by Aqua (Prius C overseas) with
20,091 units sold.
Looking at the different manufacturers, hybrid sales
make up 25% of Honda sales in Japan, and a whopping 46% of Toyota sales.
Honda’s percentage has actually dropped a little thanks to the success
of its kei car minivan, the NBOX.
And talking of kei cars, these now make up
four-tenths of new car sales in Japan, with 6 of May’s top-ten
best-selling models being keis.
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