PRESS RELEASE
Toyota City, Japan, December 25, 2012-Toyota Motor Corporation (TMC) announces the launch in Japan today of the redesigned "Crown Royal" and "Crown Athlete" sedans. Both will be sold through "Toyota" dealers across Japan.
The original "Crown" debuted in 1955 and established a tradition of trust and peace of mind, and has since evolved into a sedan that leads the premium car market in Japan.
Now, the 14th-generation of the Crown revisits its roots while also living up to today's demands and expectations by providing an exquisite ride and superbly quiet performance.
The new Crown series has been designed around the core concept of new innovation, and stands at the front of Toyota's ongoing efforts to make ever-better cars2 that exceed expectations.
The new Crown series features distinct and dynamic styling that indicates the extent of the redesign.
All major components have been updated, including a new 2.5-liter hybrid system that combines high output with high fuel economy, a matured suspension, and new cutting-edge technology and devices such as the Toyota Multi-Operation Touch, which consolidates various vehicle functions into one, convenient, easy-to-operate touch panel.
Monthly Sales Target for Japan: 4,000 units
Assembly Plant: Motomachi Plant, Toyota Motor Corporation
Manufacturer's Suggested Retail Prices
Crown Royal
| Grade | Engine | Transmission | Driveline | Price*1 |
| Royal | 4GR-FSE (V6 2.5-liter) | 6 Super ECT*2 | Rear-wheel drive | 3,530,000 yen |
| Royal Saloon | 4,090,000 yen | |||
| Royal Saloon G | 4,820,000 yen | |||
| Royal i-Four | Four-wheel drive | 3,800,000 yen | ||
| Royal Saloon i-Four | 4,360,000 yen | |||
| Royal Saloon G i-Four | 5,050,000 yen | |||
| Royal | THS II with reduction gear | Rear-wheel drive | 4,100,000 yen | |
| Royal Saloon | 4,690,000 yen | |||
| Royal Saloon G | 5,360,000 yen | |||
| *1Includes consumption tax, does not include recycling fees and differs in Hokkaido and Okinawa; *2Super Intelligent Electronically-controlled, Six-speed Automatic Transmission | ||||
Crown Athlete
| Grade | Engine | Transmission | Driveline | Price*1 |
| Athlete | 4GR-FSE (V6 2.5-liter) | 6 Super ECT*2 | Rear-wheel drive | 3,570,000 yen |
| Athlete S | 4,130,000 yen | |||
| Athlete G | 4,900,000 yen | |||
| Athlete i-Four | Four-wheel drive | 3,800,000 yen | ||
| Athlete S i-Four | 4,360,000 yen | |||
| Athlete G i-Four | 5,130,000 yen | |||
| Athlete S | 2GR-FSE (V6 3.5-liter) | 8 Super ECT | Rear-wheel drive | 4,970,000 yen |
| Athlete G | 5,750,000 yen | |||
| Athlete | THS II with reduction gear | 4,100,000 yen | ||
| Athlete S | 4,690,000 yen | |||
| Athlete G | 5,430,000 yen | |||
| *1Includes consumption tax, does not include recycling fees and differs in Hokkaido and Okinawa; *2Super Intelligent Electronically-controlled, Six-speed Automatic Transmission | ||||
Vehicle Outline
1. Distinct and Dynamic Styling Fitting for a New Era
The new Crown series boasts a dignified yet expressive side profile built around a lowered body complemented by free-flowing lines and dynamic styling. The impressive front mask-based on the shape of a crown-emphasizes the individuality of the Crown series' unyielding presence and dignity.
Crown Royal
The hood and sides of the body thrust forward to create a strong front view with a commanding presence. The thick, angled upper grille blends with the wide and open lower grille to create the new, dignified face of the Crown Royal
The lowered body combines with the horizontally accented shoulder lines to create a low front-center-of-gravity while presenting a sense of forward momentum through the side profile.
The cabin is tapered toward the rear with the tires set outward through the use of arch hemming3 to create an impressive rear view that conveys a sense of stability and sturdiness. The shortened wheel arch flanges and the hems are curved inward to present smooth flare surfaces.
Crown Athlete
The low-to-the-ground center body and fender strongly emphasize the tires to form a lively front view. The shape of the grille evokes the image of a crown while expressing the functionality of a sports model to produce a striking look.
With integrated side rocker molding consistent with the body, the side profile emphasizes the low center of gravity and excellent driving performance.
The rear view features combination taillights with rounded accents that convey an aggressive feel. The rear spoiler flows smoothly into the side rocker moldings to emphasize the low center of gravity, and the adoption of a lower garnish with aerodynamic effects conveys the quality of the driving performance.
Interior
Shapes and handiwork infused with traditional Japanese aesthetics (such as layers, overlapping patterns) show refinement, contrasting with the modern Toyota Multi-Operation Touch control unit, but realizing a harmony between these aspects to create a modern interior that integrates tradition with innovation.
Newly developed wood-grain panels-with lustrous gold stitching and intricate geometric patterns created through digital processing-are arranged and placed with extreme precision to create an interior space that pursues unprecedented quality in ornamentation design and detail.
Interior and Exterior Colors
The Crown Royal is available in six body colors, including new Precious Silver and two new interior colors-Chestnut and Flaxen.
The Crown Athlete is available in six body colors including new Precious Silver and Precious Black Pearl with two interior colors including new Terra Rossa.
2. Outstanding Performance
Powertrain
The new, exclusive rear-wheel-drive hybrid system combines a 2.5-liter, 4-cylinder inline Atkinson cycle engine featuring next-generation D-4S4 technology with a high-torque motor to provide the drive performance of a 3.0-liter V6 vehicle and class-leading5 environmental performance.
The new 2AR-FSE engine achieves class-leading5 maximum thermal efficiency6 of 38.5 percent to achieve both high fuel efficiency and high output.
Fuel efficiency is 23.2 km/L under the JC08 test cycle of Japanese Ministry of Land, Infrastructure, Transport and Tourism (MLIT; equivalent to CO2 emissions of 100 g/km), contributing to substantial reductions in CO2 emissions.
The 2015 fuel efficiency standards are exceeded by 20 percent. Combined with certification for emission levels 75 percent lower than 2005 standards under the MLIT approval system for low-emission vehicles, the new Crown series is eligible for tax reduction measures under the Japanese government's taxation system for environment-friendly vehicles.
Main Specifications of Crown Series Exclusive Rear-wheel-drive Hybrid System
| Engine | Model | 2AR-FSE |
| Displacement | 2,493 cc | |
| Maximum output | 131 kW (178 PS)/6,000 rpm | |
| Maximum torque | 221 N-m (22.5 kgf-m)/4,200-4,800 rpm | |
| Motor | Model | 1KM |
| Maximum output | 105 kW (143 PS) | |
| Maximum torque | 300 N-m (30.6 kgf-m) | |
| Complete system | Maximum output* | 162 kW (220 PS) |
| Battery | Nickel-metal hydride | |
| *Using both engine power and electric motor power; based on TMC calculations | ||
In addition to the 2.5-liter V6 engine with 6 Super ECT and the Athlete-only 3.5-liter V6 engine with 8 Super ECT, both vehicles are also equipped with the Driving Response and Acceleration Management System (DRAMS) for smooth and powerful acceleration.
Chassis
Rigidity of the front and rear suspension arms has been optimized. The rear suspension arms with open cross-sectional configuration provide a high-quality ride without transmitting vibration from the road surface. Offset tie-rod ends on the front suspension and toe-control arms in the rear suspension maintain high vehicle stability when cornering to greatly increase ride comfort.
Body
The addition of spot welding to certain locations increases body rigidity, improving steering responsiveness, road grip and riding comfort.
The sides of the combination taillights feature aero-stabilizing fins that generate small eddy currents in the air that flow alongside the vehicle, applying force to the vehicle on both sides to maintain excellent steering stability.
Extensive vibration and noise countermeasures have been implemented on the body, this in addition to the hybrid system on hybrid models can provide much quieter performance7 over the existing V6 engine.
3. State-of-the-art Equipment
Driving Support
The Adaptive High Beam System ensures high forward nighttime visibility for the driver by detecting preceding and oncoming vehicles and selectively blocking sections of the high beams coming from the vehicle that could interfere with other drivers' vision.
The Panoramic View Monitor integrates images from four cameras mounted on the front, rear, left, and right of the vehicle and displays them on the navigation system screen in conjunction with gear-stick operation to enable the driver to monitor hard-to-see areas around the vehicle.
Safety and Peace of Mind
The new Crown series features a Pre-collision System (including an improved Pre-collision Brake Assist system and a Pre-collision Braking system) with millimeter-wave radar that improves deceleration performance for 90 percent of relative speeds at which rear-end collisions occur.
In addition, Intelligent Clearance Sonar automatically applies the brakes and mitigates damage in the event of a collision caused by pedal misapplication or application with excessive force. For example, when starting from a stop in a parking lot, if the clearance sonar detects an obstacle in the direction of travel, a warning is issued and the engine or motor output is controlled accordingly.
Drive-start Control, standard on all vehicles, provides an on-screen and auditory warning to the driver and controls the engine or motor output to limit sudden acceleration and mitigate collision damage in the event of irregular gear-stick operation.
In the unfortunate event of a collision with a pedestrian, the vehicle's Pop-up Hood instantly raises at the rear to reduce the force of impact on the pedestrian's head.
Options Packages*1
| Options Packages | Main features | |||||||
| 1 | Advanced package | - Pre-collision System (millimeter-wave radar) - Clearance Sonar and Back Sonar - Intelligent Clearance Sonar - Radar Cruise Control (brake control) - Vehicle Dynamics Integrated Management*2 (gasoline-engine Royal Saloon models only) | ||||||
| 2 | Driver support package*3 |
| ||||||
| 3 | Rear comfort package*4 | - Rear power seats (reclining with 40/20/40 split) - Rear center arm rest (with cup holder, storage box, and various control switches) - Rear accessory socket (DC 12 V, 120 W) - Rear left and right SRS side airbags | ||||||
| 4 | Leather seat package*5 | - Leather seats - Front seat ventilation - Front seat heaters*6 - Rear seat heaters (Royal Saloon G and Royal Saloon G i-Four only) | ||||||
| *1Not available on the Royal and Royal i-Four or the Athlete and Athlete i-Four.; *2Combines Anti-lock Brake System with Electronic Brake-force Distribution, Traction Control, and Electric Power Steering; *3Standard on the Royal Saloon G, Royal Saloon G i-Four, Athlete G, and Athlete G i-Four; *4Standard on the Royal Saloon G, Royal Saloon G i-Four; not available on the Athlete series; *5Standard on the Athlete G and Athlete G i-Four; *6Standard on hybrid vehicles. | ||||||||
1Hybrid model production is scheduled to begin in late January 2013.
2A key concept of Toyota's automobile manufacturing in the Toyota Global Vision
3A structure or bending processing used on exterior and exterior-plate components
4Direct injection four-stroke gasoline engine superior version
5Compared to vehicles of similar engine displacement, according to TMC
6Calorific value effectively utilized for generating motive force (fuel that was used for actually moving the vehicle) as a percentage of the thermal energy provided to drive the engine. Increasing this percentage leads to higher fuel economy.
7Compared to Toyota V6 engines at same number of revolutions, according to TMC
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