Toyota sets 2012 Prius Plug-in U.S. sales target at 16,000+

2010 Plug-in Prius Prototype – Click above for high-res image gallery

Toyota says it expects U.S. sales of its Prius Plug-in to hit at least 16,000 in 2012.

Toyota spokesman, John Hanson, told Bloomberg News that:

We think it's going to be a strong seller and we'll deliver to whatever level the market wants. We're certainly on line to sell 16,000 to 17,000 in 2012.

Hanson says the Prius Plug-in will have an electric-only range of at least 13 miles and claims that, like a standard Prius, the plug-in version will return approximately 50 miles per gallon in city and highway driving.

Unlike the Chevrolet Volt and the Nissan Leaf, the Prius Plug-in will likely have a price tag that's below $30,000. The Prius Plug-in is expected to sell for $3,000 to $5,000 more than the standard Prius, which starts at $23,520, according to Toyota spokeswoman, Jana Hartline. Toyota sold 140,928 Priuses in 2010. Though Hanson didn't really elaborate on the release date of the Prius Plug-in, he did say that it will launch "very early" in 2012.



Source: Autoblog Green