How the Chevy Volt leads buyers to the Cruze

2011 Chevrolet Cruze – Click above for high-res image gallery

Is the Chevy Volt just a big bait and switch? According to CNN Money (yep, that's the same site that recently called the Chevrolet Volt's technology obsolete), the Volt is more or less a brilliant marketing ploy dreamed up by some clever folks over at General Motors.

CNN Money says the Volt is a halo vehicle that, like the Chevrolet Corvette, draws buyers into showrooms. Once there, consumers seeking only a glimpse of the fire-breathing Corvette usually end up buying a more tame Chevy Impala. Likewise, the Volt, being a remarkable feat of engineering, draws in loads of potential buyers who opt for the significantly cheaper, though also amazingly fuel efficient, Chevy Cruze.

In other words, CNN Money says that, with regards to the Volt, GM has "used a tried-and-true marketing ploy to score a home run." Agree?



Source: Autoblog Green