The bad news is that the Ford C-Max Hybrid wagon was solidly beaten by sales of the Toyota Prius V last month. The good news is the C-Max outsold all of Ford's other hybrids in its very first month, hinting that things could get real interesting between the C-Max and V in the future. Ford has been heavily touting the C-Max Hybrid as an alternative to the Prius V, and we're about to get real data on if that approach is working.
Ford moved 969 C-Max Hybrids in September, edging out the Fusion Hybrid, with 898 sold, and the Lincoln MKZ, with 781. Granted, the C-Max fell short of the Prius V's September sales of 1,652 vehicles. Still, the C-Max eclipsed the Ford Fusion Hybrid's debut-month sales of 402 units in March 2009 (the Fusion moved 1,073 units the following month). And the Lincoln MKZ, in its debut month of September 2010, moved just ten units, followed by sales of 366 units in October 2010. Looks like Ford is getting better at making hybrids people want to buy.
In June, Ford said that the C-Max would beat the Prius V's combined fuel economy of 42 miles per gallon combined, and in August made good on that promise by getting a 47-mpg rating across the board. The C-Max, with its $25,995 base price, also undercuts the Prius V by $500. The automaker started taking orders for the C-Max Hybrid in May and has been directly targeting the V in press releases and commercials. In fact, today Ford released three new commercials for the C-Max, some of them directly attacking the V. You can watch them below.
C-MAX "Be Great" Commercial
C-MAX "Be Great" Commercial.
C-MAX "Hybrid Games" Commercial; Liftgate
The digital component of the C-MAX advertising launch, titled "Hybrid Games," shows the C-MAX family versus the Toyota Prius line-up in a series of head-to-head challenges. Two announcers narrate the challenges in the entertaining and engaging videos series.
C-MAX "Wheeee" Commercial
C-MAX "Wheeee" Commercial.
Source: Autoblog Green
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