Monday, July 2, 2012

Ford to exceed EcoBoost target by 100,000 units

Ford is having a tough time in Europe right now and its per-share stock price is lagging, but that isn't stopping the automaker from exceeding other goals. The Detroit Free Press reports that sales of the Blue Oval's EcoBoost turbocharged engines are beyond expectations. In fact, Ford is reportedly on track to sell 1.6 million of these forced-induction vehicles in 2013, or 100,000 more units than it had previously estimated.

The smaller, more efficient EcoBoost powerplants will make the Ford lineup more efficient, and a program to cut down the amount of platforms the automaker uses globally will trim costs. Ford product development chief Raj Nair claims that the automaker is on track to trim down its platforms from 22 in 2011 to 10 by 2017. The move will likely save Ford many millions of dollars as platform costs drop as scale increases. Perhaps more importantly for consumers, the added efficiency of the powertrains will have a positive impact at the pump.



Source: Autoblog Green

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