The Toyota Motor Corp. group firm had earlier indicated a price below 1 million yen, but opted to make the e:S car even more affordable to better compete with its main rivals: hybrids and electric vehicles. Chairman Kousuke Shiramizu revealed these plans in a speech in Kitakyushu.
At less than 800,000 yen, the e:S will cost about half as much as Honda Motor Co.’s basic Fit Hybrid subcompact, which is priced at 1.59 million yen. Its 30km per liter [70.6 mpg US, 3.33 L/100km] fuel economy, as measured under a new national standard to be introduced next month, makes it the most fuel-efficient car in Japan, excluding hybrids.
Source: Nikkei
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