Honda Insight Sales Off To A Blazing Start in Japan

The 2009 Honda Insight





Can the Japanese keep up this sales pace? They have sold 10,000 units to date, which is double their monthly target. Apparently, the Japanese love their Honda Motor Company and consider the new Insight to be a valuable purchase. The Japanese economy is in the same boat as the rest of the world, so these sales figures are somewhat surprising.

Can these sales figues be maintained? The US sales premiere is scheduled for April.

From the Nikkei:

The environmentally friendly Insight “had a buoyant marketing start,” although Honda and other automakers have been hit by the global economic woes, a Honda official said...Consumers appear to have been attracted to the Insight due to its affordable sticker price, industry analysts said.

But it remains unclear whether orders for the Insight will continue growing at the pace Honda has enjoyed so far, given the current state of the Japanese economy, the analysts said.