Ford’s new C-MAX Hybrid sold 3,182 units in October in its first full month of sales, outselling the Prius v’s 2,769 units. (Sales of the entire Prius family were 16,774 units, with the sedan accounting for 8,788 of those.) The C-MAX Hybrid also led Ford in achieving its best October hybrid sales month ever with a total of 4,612 sales, up 142% over October 2011.
The C-MAX Hybrid is EPA-rated at 47 mpg US city, highway and combined. C-MAX Hybrid sales also helped Ford deliver its best October for small car sales in 11 years. Ford sales of Focus, C-MAX and Fiesta were up 54% to 25,493 units year over year.
One in four C-MAX Hybrids sold in October were sold in California, according to Ford, with Los Angeles as the best-selling region and San Francisco following in second.
Initial conquest data show that more than 70% of C-MAX Hybrid buyers traded in a competitive model or added it without trading in another vehicle. One third of C-MAX Hybrid customers in October said they cross-shopped the Toyota Prius and Prius v.
More than 60% of sales of C-MAX Hybrid were the SEL model, which offers Intelligent Access with push-button start, rain-sensing wipers, heated seats, SYNC with MyFord Touch, ambient lighting and the Reverse Sensing System standard. Early sales of the SEL model are running about 20% higher than expected, Ford said.
The plug-in version of the C-MAX, the C-MAX Energi is now coming available at Ford EV-certified dealers in half the states across the country.
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