Toyota Announces Prius Number One Million Sold In the United States

Toyota Motor Sales (TMS),USA, Inc., announced the one-millionth sale of the Toyota Prius in the United States. It is the third million-class milestone for Toyota’s hybrid lineup in the last six months that started with the announcement of worldwide Toyota Prius sales topping two million in October 2010 and overall global Toyota hybrid sales passing three million last month.

Since the Prius went on sale eleven years ago not a year has gone by when it hasn’t been the number one selling hybrid vehicle in the US. Prius has become synonymous with the word hybrid and as we see fuel prices starting to rise again, it has accounted for more than 60 percent of hybrid passenger car sales so far this year.

—Bob Carter, Toyota Division group vice president and general manager

More than 97% of all Toyota Prii sold since 2000 are still on the road, Toyota says.

Since it was introduced in the US in 2000, Prius, when compared to the average car, has saved American consumers more than an estimated 881 million gallons of gas, $2.19 billion in fuel costs, and 12.4 million tons of CO₂ emissions.

In January 2011 at the North American International Auto Show in Detroit, Toyota debuted the Prius v, the first vehicle to be debuted as part of the Prius family marketing strategy. Prius v, which goes on sale in third quarter of 2011, is a mid-size vehicle that provides more than 50% additional interior cargo space than the current Prius. In early 2012 Prius will launch two more Prius family members—the Prius c compact hybrid vehicle and the Prius Plug-in Hybrid vehicle.