Monday, February 7, 2011

Super Bowl Advertisements Feature Three For Alternate Energy Vehicles





2011 Chevrolet Volt






Advertisers ran during Super Bowl XLV, 19 of those from automakers (30%). Of those, 3 (4.8% of total) featured vehicles with alternative powertrains: one for the Hyundai Sonata Hybrid; one for BMW advanced diesel; and one for the Chevy Volt extended range electric vehicle.

Five commercials featured compact cars: three for the Chevrolet Cruze, and two for the Hyundai Elantra.

Chevrolet ran the most from any automaker, with 6: 3 for the Cruze, 1 for the Camaro, 1 for the Volt, and 1 for the Silverado. The count for other OE brands was:

  • Audi: 1
  • BMW: 2
  • Chrysler: 1
  • Hyundai: 3
  • Kia: 1
  • MINI: 1
  • Mercedes-Benz: 1
  • Suzuki: 1
  • Volkswagen: 2


Source: Green Car Congress

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