Worldwide sales of Toyota Motor hybrids top 4M units; Prius family accounts for almost 72%

Toyota Motor Corporation (TMC) announced that global cumulative sales of its hybrid vehicles—passenger car and commercial—topped the 4-million unit mark as of 30 April. The company reached the 3-million mark with its hybrids in February 2011.
Of these, the original Prius (liftback) accounts for 65.8% of cumulative sales, with 2.631 million units sold—44% of those sales were in Japan, and 56% overseas. The expanded Prius family—Prius, Prius α/v (138K), 81% in Japan; Prius Aqua/c (95.5K), 87% in Japan; and Prius PHV (7.3K), 64% in Japan—accounts for 71.8% of cumulative TMC hybrid sales.
After the Prius, the second-best selling hybrid for TMC has been the Camry, with 269.6 thousand units sold, with 95% of those sales occurring outside of Japan. In third place is the Rx 400h/Rx 450h, with 238.6 thousand units sold cumulatively, with 92.8% of those sales outside of Japan.
TMC currently sells 18 hybrid, passenger vehicle models in approximately 80 countries and regions around the world. This year, hybrid vehicles have accounted for 15% of TMC’s global vehicle sales. With the upcoming “Yaris Hybrid” scheduled for launch in Europe and the Lexus “ES 300h” for the United States, TMC is committed to augmenting its hybrid product lineup further, and increasing the number of countries and regions in which it sells hybrid vehicles.

Annual sales of TMC hybrids, Japan and Overseas. Data: TMC. Click to enlarge.

In 1997 in Japan, TMC launched the “Coaster Hybrid EV” in August and launched the “Prius”—the world's first mass-produced hybrid passenger vehicle—in December. Sales of the Prius began in North America, Europe and elsewhere in 2000. The second-generation Prius followed in 2003 along with the expanded use of TMC’s hybrid system on such vehicles as minivans, SUVs, rear-wheel-drive sedans and compact hatchbacks.
The third-generation Prius launched in May 2009 received strong support from customers around the world, leading to global cumulative sales of TMC’s hybrid vehicles topping 3 million vehicles by the end of February 2011.
As of April 30, 2012, TMC calculates that TMC hybrid vehicles, since 1997, have led to approximately 26 million fewer tons of CO₂ emissions than would have been emitted by gasoline-powered vehicles of similar size and driving performance.

Cumulative sales of select TMC hybrids. Click to enlarge.