General Motors To Remove GM Logo From Vehicles

Here is an interesting tidbit for today. General Motors Co. is dropping the GM logo on its cars and trucks.

The badge is a small silver square with the blue "GM" embossed on it. It's usually on the lower edge of the front fenders.

"With the focus really turning towards our four core brands, the feeling was let's gradually get away from the GM logo," GM spokesman Pat Morrissey says.

Does this really accomplish anything in the mind of a consumer? Or is General Motors really saying, "We know that the GM brand really representes failure and want to disassociate ourselves accordingly".