Thursday, July 16, 2009

New GM Emerges From Bankruptcy, Now What?



So General Motors has emerged from bankruptcy in a mere 40 days, cleansing itself from all its "toxic" liabilities. The only remaining question is, "What's next?" What will GM do in order to prove it was worthy of all those government handouts and bankruptcy assistance? Is CEO Fritz Henderson the best choice to lead the new company? Time will tell soon enough.

What GM really needs to do is start over since they were able to obtain this clean break. Gone are the days of high profit, high margin SUV's and pick-up trucks. GM needs to sell cars and lots of them. Will the new GM actually offer the vehicles the masses are clamoring for? Low cost, fuel efficient quality vehicles. So far they have not changed much.

GM is betting heavily on the positive public relations benefit of producing the Chevy Volt. Unfortunately, the Volt will only be produced in limited quantities at first and may never reach healthy production volume. Will GM ever offer vehicles like the Honda Insight or the Toyota Prius? Relatively low cost, fuel efficient hybrids? Will GM retain their current paradigm of mediocre 30 mpg vehicles? These are the questions that linger and demand to be answered. GM doesn't have much time to waste and really needs to announce a whole new lineup of green vehicles.

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