Toyota Motor Corp. will increase monthly output of the 2010 Prius starting in June by at least 25% to 50,000 units, up from an earlier planned 40,000 units per month, based on receiving more advance orders than expected.
Production in fiscal 2009 is now expected to total some 500,000 units, including April and May, when production will be ramping up ahead of the release. That is up substantially from the previous forecast for a little over 300,000.
Pre-orders for the new hybrid began in April, and exceeded 40,000 early last week. They are expected to keep climbing to anywhere between 60,000 and 70,000 before the launch date, indicating unusually robust demand for a new model. Advance orders alone of the new Prius may end up nearing total fiscal 2008 sales of the second-generation Prius in Japan, which came to 70,618 units.
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