Honda Will Price New Insight Less Than $20,000

Here is some of the big news for today. The Honda Insight will have an MSRP less than $20,000 here in the US. Initially, the target was to be $18,000 when the vehicle was first announced. All in all, this is still a very competitive price point considering the Toyota Prius will be more than $25K.

From Green Car Congress:

The all-new 2010 Honda Insight goes on-sale 24 March with a manufacturer’s suggested retail price (MSRP) of $19,800 for the entry-level Insight LX, American Honda Motor Co., Inc., announced.

The five-passenger, five-door dedicated hybrid vehicle is powered by an Integrated Motor Assist (IMA) system comprising a 1.3-liter i-VTEC gasoline engine and a 10-kW electric motor that together contribute to an EPA-estimated city/highway fuel economy rating of 40/43 miles per gallon. The Insight features the Ecological Drive Assist System (Eco Assist) to further enhance efficient vehicle operation while providing feedback related to individual driving styles.

The Insight’s IMA system has the capability to operate exclusively on electric power in certain low- to mid-speed cruising conditions. It can also provide cylinder deactivation during deceleration and an idle-stop feature when the vehicle is stationary. With a 10.6-gallon fuel tank, the Insight delivers an estimated maximum driving range exceeding 400 miles. Models for sale in California and states that have adopted the California Air Resources Board (CARB) ZEV standards receive an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) emissions rating.

The Insight EX with additional features starts at $21,300.