You gotta realize that times are tough indeed when the three major US Automakers eschew advertising opportunities during the Super Bowl. Alas, this will be the case this year as all three have decided not to pony up the $2.8 to $3 million dollar per 30 second fees that NBC is commanding. Maybe the Big Three are serious finally about cutting costs and streamlining their businesses? Then again, maybe all three are nearly ready to go belly up and Super Bowl ads are not going to help at this point!
Instead of GM, Ford and Chrysler ads, we will get to watch Hyundai, Audi and Toyota commercials. Yawn. All three have ads in the first half, which is a good time to place your bet in case the game gets too lopsided. Also advertising this year once again is Cars.com. Apparently, they are going to show us how Internet noobies can find the relative ease with which to navigate their website. Wow, I will be riveted, to be sure.
Does it matter if US Automakers sell their wares during the Big Show? I think what matters is how funny the beer commercials are, wouldn't you agree?
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