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Thursday, March 17, 2011
BYD Readies Electric Car Dealers for Late 2011 U.S. Launch

BYD e6 Electric Vehicle
The next big thing in the automobile industry is off to a small start in Glendale.
Chinese carmaker BYD Co. is using a Brand Boulevard dealership to help launch its American sales effort. For several months a handful of BYD workers have occupied an office off the showroom of Cars 911 at 400 S. Brand Blvd. They’re planning the North American debut of the company’s all-electric and gas-sipping economy cars.
The team also has been servicing a fleet of 10 BYD vehicles leased to the Housing Authority of Los Angeles.
Bill Wang, a business development manager in Glendale, said BYD has lined up about 10 dealerships across the country for fleet and consumer sales slated to begin in late 2011 and early 2012.
Michael Austin, Chicago-based vice president of BYD America, credited Onnik Mehrabian, owner of the Cars 911 lot, for welcoming his operation.
“Onnik’s a great corporate citizen,” Austin said. “He was willing to let us train our technicians and service the vehicles there.”
Mehrabian has expressed an interest in hosting a BYD dealership in Glendale, according to Cars 911 lot manager Patrick Shah. Austin said it is too early to comment on whether that will happen.
Mehrabian could not be reached for comment.
Meanwhile, BYD — fourth-largest carmaker in China — is building its North American headquarters on Figueroa Street downtown, using several alternative-energy and energy-saving features.
Despite a rough fourth quarter — a 94% drop in profits off of slumping sales in China — the company is staging an aggressive effort to enter the U.S. market. It also has a high-profile investor in Warren Buffett.
Austin said the company decided to establish headquarters in L.A. because of the city’s glamorous reputation in China, and because it’s a good place to launch a green technology business. BYD hopes to sell as many as 20,000 cars in the U.S. next year, about 4% of what it sold in China last year, he added.
The company’s all-electric E-6 can go nearly 200 miles without a charge and will sell for about the same price as a Nissan Leaf, Austin said. A new Leaf retails for roughly $32,000.
But breaking into the American market might not be easy.
“The paradigm of driving a Chinese car in the U.S. is going to be hard to break,” Austin said.
But he said Kia and Hyundai have proven that Americans will take to new makes and models, adding that high gasoline prices were stoking consumer interest.
“The American public has been tolerant through several entrances, and we are hopeful they are just as tolerant with us,” he said.
Source: Glendale News Press
Monday, December 6, 2010
BYD Abandons F3e Battery Electric Vehicle

The BYD e6 Electric Vehicle
BYD has decided not to put the F3e EV into production due to the lack of an enabling environment for electric cars in China, according to a report in China Business News which cited Wang Jianjun, deputy general manager of BYD Automotive Sales Co Ltd.
The Shenzhen-based automaker was initially engaged in development of all-electric vehicles, but changed its mind after a market investigation and consultation with the dealers for everyone thought there were still problems with the supporting infrastructure and market environment at the moment and what the company needed were transitional products. It therefore created the F3DM, a plug-in hybrid compact sedan, Wan said.
BYD Co, backed by US billionaire Warren Buffet, also established three charging stations as part of a pilot program in Shenzhen in 2007. Ia Hipping, general manager of BYD Automotive Sales Co Ltd. said then commercial production of the F3E would be achieved in three years and the price would be controlled below 150,000 yuan ($22,400). However, the BYD F3DM was somehow launched first in December 2008 and the F3e was abandoned, and the reason is just as Wan said—a problem of ancillary environment. It is infeasible to extensively promote all-electric vehicles before the supporting infrastructure is well improved in the country.