Hyundai tells Tucson fuel cell story, calls it 'next generation electric vehicle'

Hyundai is going to be in a very celebratory mood next spring. That's when Hyundai will start making its hydrogen fuel-cell electric Tucson crossover available to Golden State citizens next year, and the automaker isn't backing away from hyperbole about its green vehicle ambitions.

"We've had a strategy to be the global eco-leader for years" Hyundai Motor America's John Krafcik

The company has posted a two-plus-minute video all about its Tucson announcement at the Los Angeles Auto Show last month, with a number of executives promoting the FCEV as the Next Big Thing. Naturally, John Krafcik, then still Hyundai Motor America president and chief executive officer, went for broke, saying that Hyundai has "had a strategy to be the global eco-leader for years," and that folks will be "able to drive the future next spring."

The 2015 Tucson Fuel Cell will be available in California next spring for a 36-month lease. Customers who put $2,999 down can lease the car for $499 a month, and that includes unlimited free hydrogen refueling for the vehicles, which have an estimated 300-mile range on a full (H2) tank. There are nine hydrogen refueling stations in California, and four Hyundai dealerships will add them.

Meanwhile, Hyundai will introduce a new concept fuel-cell car, the Intrado, at next year's Geneva Motor Show. The company says the fuel-cell powertrain will be smaller and lighter than the Tucson's, though is saying little else about the vehicle. Check out Hyundai's video below.

Source: Autoblog Green

Hydrogen Powered By Hyundai Coming in 2013

Out of all of the auto makers Hyundai is getting the jump on the coming hydrogen fuel cell powered car game. The hydrogen-powered Hyundai Tucson ix will launch in 2013.

Hyundai, a Korean auto maker, is not the only car company to be adding hydrogen powered vehicles to its consumer retail fleet. Toyota, Honda, and GM are all planning their hydrogen fuel cell vehicles (FCEVs) to launch in 2015. However, Hyundai will be the first to test the market, with 1,000 units actually going on sale next year. The price tag of the hydrogen Tucson ix will be $88,550. Undoubtedly a steep price, and with the leaps and bounds in electronic vehicle (EV) technology causing lower prices for EVs, hydrogen may have missed the market. Also, if you don’t live near one of the handful of pilot hydrogen filling stations, you are SOL my friend.

Yet for all the naysayers of hydrogen — the fuel cells are expensive and hydrogen fill up stations are not very common–  the fact remains that large amounts of major car manufactures are pursuing the technology. Hyundai has not given details about where the first 1,000 hydrogen FCEVs will ship, but it is most likely that the majority will be sent to Europe.

Unlike in the U.S., hydrogen is a major emerging player in Europe, with FCEVs going beyond cars to include buses and other heavy vehicles. There are a few pilot programs in the U.S., mostly in California and New York, but hydrogen has a much more devout following in Europe.

Hyundai has definitely come a long way from the scrappy car maker they were just a decade ago. But can they become a major player in the hydrogen fuel economy? That remains to be seen. If any of the Hyundai FCEVs do come to America, they are likely to release in limited numbers in the Los Angeles area where many HFCV prototype,s including the Honda FCX Clarity, have been tested.

Source: Gas2.0