Showing posts with label Ford Focus EV. Show all posts
Showing posts with label Ford Focus EV. Show all posts

Sunday, January 1, 2017

How Many Sub-$40,000 / 200-Mile Range EVs Might We See In 2017?


The year 2016 saw the first 200-mile range electric car for under $40,000 and 2017 is expected to witness a few more.
General Motors’ well-publicized $37,495 Bolt EV is the forerunner fast-tracked to being first, but really, it is the inaugurator of a new price-for-range benchmark effectively raising expectations and dictating other automakers follow ASAP.
This double-the-range-for-the-dollar has come faster than some might have imagined just a few years ago. The first mass-production 200-mile-plus range electric cars – excluding Tesla’s limited-production 2008-2012 Roadster – was the $70,000 and up 2012 Tesla Model S.
Its 200-plus miles for roughly $70,000 has only been with us for a short time, so the jump this year to 200-plus miles for under $40,000 is mighty significant. That’s the good news. The open question is whether as big of a range-for-dollar increase can be done again as soon as early next decade using lithium-ion batteries.
Does anyone even need more than 200 miles range? No! Get over it! Why pay for and drag around all that extra battery? Even 107 miles can be enough, some advocates have said. However, mainstream consumers speaking with their pocketbooks have said "no sale" and the U.S. market share is just 0.45 percent. Most consumers say they want more and faster recharging, cost parity and no perceived downside with conventional cars. This is actually the goal in places like Norway, and they hope by next decade EVs will stand alone without subsidies.
Does anyone even need more than 200 miles range? No! Get over it! Why pay for and drag around all that extra battery? Even 107 miles can be enough, some advocates have said. However, mainstream consumers speaking with their pocketbooks have said “no sale” and the U.S. market share is just 0.45 percent. Most consumers say they want more and faster recharging, cost parity and no perceived downside with conventional cars. This is actually the goal in places like Norway, and they hope by next decade EVs will stand alone without subsidies.

















To consumers on the fringes, this year’s progress report may sound like about what they’d expect as they’ve seen computer processing power multiply year by year to astonishing heights, but EVs are not based on the silicon chip, rather it’s batteries they rely upon. And unlike computers following Moore’s Law, cars like the Bolt are not getting a radically improved battery chemistry with double or more the energy density that comes in a Tesla Model S to enable a price cut by half.
Rather, as researchers work on “beyond lithium-ion” chemistries, li-ion is being incrementally tweaked, the Bolt itself is economically built, and a big help has been li-ion’s costs have come down faster than many predicted.
As observed by George Crabtree, director of the federally sponsored JCESR project working on new chemistries, cars like the Bolt and others are benefitting from less-expensive li-ion batteries, and more can be stuffed in for a lower selling price.
Li-ion battery prices have plummeted multifold from many hundreds of dollars per kWh to $145/kWh for GM which got a special deal from LG Chem for its cells. By 2020 GM would like to see li-ion cells costing $100/kWh and Tesla has indicated it wants its entire assembled battery packs to be that inexpensive. It may therefore be possible to get up to 350 miles range or so for the same bucks, assuming other cost cutting. Unknown also is whether the leaders GM, Tesla, and Nissan use up their 200,000 allotted federal tax credits by 2018.
Li-ion battery prices have plummeted multifold from many hundreds of dollars per kWh to $145/kWh for GM which got a special deal from LG Chem for its cells. By 2020 GM would like to see li-ion cells costing $100/kWh and Tesla has indicated it wants its entire assembled battery packs to be that inexpensive. It may therefore be possible to get up to 350 miles range or so for the same bucks, assuming other cost cutting. Unknown also is whether the leaders GM, Tesla, and Nissan use up their 200,000 allotted federal tax credits by 2018.
















How long this one-upmanship with tweaked and price-reduced li-ion may be done is not known. That is, whether a 450-mile EV using li-ion chemistry could be economically sold for under $37,495 by 2021 is anyone’s guess. Some believe that may be a bit much to ask, others are more optimistic, and otherwise the answer is time will tell.
As it is, automakers are throwing all they can at a market as soon as they can while more and faster charging infrastructure is being planned and put in place as well.
Synergies are happening to enable EVs with broader appeal than they’d had, and this year are projected a small handful of production or pre-production EVs to keep the Bolt EV company – which we’ll mention first, because it actually is a 2017 model.

2017 Bolt EV

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As noted, the Bolt EV is this year’s most range for the dollar, representing the most advanced engineering GM has yet put into an electric car, according to Pam Fletcher, executive chief engineer for electrified vehicles.
“We got here by a lot of learning and experience, and this is our greatest electrified vehicle so far,” said Fletcher.
With a $7,500 federal tax credit whittled off a base $37,495, and possibly a state credit, these may net a couple thousand below the $30,000 mark, and offer 238 miles EPA-rated range.
Performance is also quick, with 0-60 mph in a respectable 6.5 seconds from the spacious compact crossover.
General Motors “launched” the Bolt EV to its first retail customers mid December in a way not unlike how Tesla launched the Model X – a few in Oregon and California will get them this year while the rest of the country is to get them the following year.
“A number of Northeast and Mid-Atlantic States including New York, Massachusetts and Virginia will see first deliveries this winter,” said Chevrolet, adding that more will make it to major metro dealerships through the first half of 2017 with full U.S. rollout by mid-year.

2017 Opel Ampera-e

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If you know about the Chevy Bolt, then little needs explaining about the re-badged Opel Ampera-e.
Sales began Dec. 14, and plans for left-side-drive versions only at this point are for first deliveries in Norway in the spring. Following that, next in line are Germany, Netherlands, France and Switzerland.
“Most other European countries will follow in late 2017 or during 2018 as production volume grows,” says Opel.
The priority for initially limited volumes in the “staggered launch” is being given to markets with existing infrastructure and/or those wanting EVs the most.
Norway, of course, is the poster child of EV adoption, with over 25 percent market share for plug-in cars and EVs are the preferred type.

2018 Nissan Leaf

Nissan IDS Concept believed by some to contain elements foreshadowing the next Leaf’s design language.
Nissan IDS Concept believed by some to contain elements foreshadowing the next Leaf’s design language.

















Nissan, the original purveyor of “mass” appeal EVs is fashionably – or is that unfashionably? – late to its second-generation reveal party.
Now with two range upgrades since a Dec. 2010 launch, the company has said it will compete with the Bolt but the latest indicator may be year one sees less than the whole potential range for it.
2013_Leaf_in_grass1
More than one battery option expected means multiple range options, and the rumor is the smaller battery will be shown first. This may be because word has it there are issues with the new Leaf’s battery, but what they could be is unknown. Its Renault ZOE and Kangoo Z.E. siblings have already receive next gen batteries, so we shall see.
When it will be shown is also a mystery. Some have suggested Tokyo motor show later this year, but a report by Forbes contributor Bertel Schmitt cites Nissan insiders saying “I think you’ll be hearing about the car much earlier than that.”
The new Leaf is expected to look more conventional than the willfully funky – others have said “frumpy” – design that screams without a word “I’m green.”

2018 Tesla Model 3

MODEL-3-HWY-668x409
Have you heard of the Tesla Model 3? Unless you have been living under a rock, odds are good you have even if you have no other interest in EVs.
This is the $35,000 EV with 215-plus miles range that’s garnered north of 400,000 refundable pre-orders at $1,000 apiece, and is due for a second pre-production reveal this year before going on sale later this year.
The second reveal will show more than its original unveiling in prototype form last March. Among the exciting details, aside from the sporty lines and Tesla brand image, are this is to be a highly configurable car.
Unlike the Bolt and Leaf which will be front wheel drive only, the Model 3 is rear or all wheel drive, and multiple battery and power options are expected from mild to wild.
Green car analyst Alan Baum projects first sales by October, and 5,000 new owners may have them in their driveways before Dec. 31.
This is the car that’s likely to steal the show from this spring forward, and it is the big news of the year.

Something from Hyundai?

Hyundai-Ioniq-668x409












Hyundai has potentially two cars to show, but question is whether either will be here in 2017 with 200 miles range.
First up is the Ioniq which is due for first sales this year with 124 miles range, and a bump to much more is expected after model year one. Whether this is revealed in 2017 may be doubtful lest it steal thunder from the still-new original, but we shall see.
Hyundai has also said it is planning a sport utility vehicle with 200 miles or more range for 2018, so this may be revealed, but this also is unclear.

Is That It?

There’s a hodge-podge of interesting new electric cars planned but with what we know so far, none may be revealed by 2017’s end with a whole 200 miles range.
One of these is the Honda Clarity. It is to be based off the Clarity fuel cell vehicle’s platform, and though Honda may surprise everyone, it may get something like 124 miles range give or take also.
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Later, it may be updated to longer range but this is a question mark.
Another we’ve heard whispers of is Ford’s Model E – yep, they own the name Tesla wanted for the Model 3, and Baum projects it won’t be shown till after 2017, possibly 2018, and in production in 2019.
In fact, it’s tough to guess what the carmaker may do as it otherwise aggressively postures its advanced tech, including autonomous drive plans.
Ford Focus EV. Range was increased this year, but the 200 mile new car is further off.
Ford Focus EV. Range was increased this year, but the 200 mile new car is further off.














The main hint we have is CEO Mark Fields said in answer to being competitive with the Bolt and company, “Clearly that’s something we’re developing for.”
That’s pretty vague, but the remark was interpreted to mean a Bolt competitor is pending just the same.
Yet one more potential 200-miler is the Kia Niro Electric, and this also is up in the air, but may not be revealed until after 2017, possibly 2018, and in production in 2019, Baum said.
Kia Niro hybrid.
Kia Niro hybrid.














We’ve also heard a lot from the VW Group and its plans for 30 new battery electric cars by 2025, but it may not reveal a 200-miler in 2017.
Its VW e-Golf was just updated, and won’t likely be upgraded so soon again. The Audi Q5 electric will appear in 2017, but not with 200-miles range and it could cost north of $40,000.
Audi Q5.
Audi Q5.














Another, the Audi Q6 e-tron will get 200-miles range, but it won’t cost under $40,000 either and, said Baum, won’t likely appear until 2018.
At this stage, he added, it is unknown what automakers will do with respect to showing their cars in concept or production form since in most cases they have not made final decisions.
So that may be it, but then more could always come out of left field, as regulatory and market pressure is increasing, battery costs continue to decline and demand stands to rise as well.

Sunday, February 7, 2016

Facing Bolt and Tesla, Nissan running out of time to keep EV leadership


The Nissan Leaf is getting caught between the Volt and the Bolt. Having staked out an early leadership role for US plug-in vehicles following the Leaf's late-2010 US debut,Nissan now appears to be squandering it. Pinched by a combination of low gas prices and little in the way of performance or styling improvements, the Leaf saw its sales drop 43 percent last year to 17,269 units. This is after sales rose 34 percent in 2014 and more than doubled the previous year.

To date, Nissan has sold about 90,000 Leaf vehicles in the US.
And 2016 hasn't started well, with Leaf sales dropping 29 percent in January from their level a year before, down to just 755 vehicles. In fact, the Leaf, which had held a steady edge over the Chevrolet Voltextended-range plug-in in cumulative sales since their near-simultaneous debuts, risks having its sales being overtaken by the Volt within the next few months as customers pony up for the second-generation Volt. To date, Nissan has sold about 90,000 Leaf vehicles in the US.

Nissan was looking to get a boost via performance improvements to its model year 2016 Leaf, but it left the exterior virtually unchanged. There are boosts under the hood, though. Nissan started offering its Leaf SV variant with a 30-kWh battery pack that delivered a single-charge range of 107 miles, or 27 percent longer than the 2015 model's 84 miles. That improvement comes at a price. Nissan is charging $35,050 for the new SV option (and another $2,590 for the Leaf SV), compared to the $28,060 that Nissan is charging for the base-model Leaf S and its 24-kWh battery pack.

The bigger issue than the $6,000 price hike for the additional 23 miles of range, however, may be the impending arrival of at least two electric vehicles that may boast a 200-plus mile single charge range matched with a sub-$40,000 price tag. For starters, Tesla's Model 3, which will be unveiled next month, to some degree, could start sales as early as late 2017. The California-based EV maker doesn't exactly have a track record of meeting its production deadlines, though, so we won't be surprised if early 2018 is the actual release date.

The real challenge for the Leaf, however, is the Chevrolet Bolt electric vehicle, says Karl Brauer, senior analyst at Kelley Blue Book. Chevrolet parent General Motors said at last month's Consumer Electronics Show that the Bolt would debut by the end of the year with a 200-mile single-charge range. And while no price was announced, GM referred to the model as "affordable." The car has a $37,500 MSRP before federal and state incentives kick in.

"The Bolt is basically going make every other electric car obsolete." - Karl Brauer
"There's a car that's contending that's going to have over twice the range," Brauer said. "Who's going to buy the Leaf, the Ford Focus EV, the Chevy Spark EV or the Honda Fit EV? [The Bolt] is basically going make every other electric car obsolete except, sort of, the Tesla."

Nissan spokeswoman Paige Presley cited the combination of low gas prices and bad winter weather as some of the reasons behind last month's sales decline for the Leaf. And while she declined to say when the next-generation Leaf would be available in the US, she remained confident that Nissan would retain its leadership position in the US electric-vehicle market.

"While there will always be some EV buyers who are swayed by the changing price of oil, we believe that EV sales will continue to rise over time due to increasing emission regulations and other reasons for purchase of EVs such as lower operating costs, reducing dependence on foreign energy sources, environmental concerns, and a fun-to-drive experience," Presley told Autoblog.


Friday, December 11, 2015

Ford Investing $4.5 Billion In Electric Cars

Ford Electric Car
We haven’t heard much about Ford lately. What is the Dearborn Gang up to, anyway? Turns out they have been busy preparing a major assault on the electric car market, one that will see 13 new electric or plug-in hybrid models in Ford showrooms by 2020. In all, Ford expects 40% of its models will be electric in 5 years. Ford CEO Mark Fields announced on Thursday his company will invest $4.5 billion over the next 5 years to fund developments in plug-in hybrids, traditional hybrids, diesel fuel powertrains, EcoBoost technology, and battery electric propulsion.  “We actively see plug-in hybrids as the highest growth for consumers by 2018,” he said.
According to AutoBlog, one of the first fruits of all this labor will be an all new Focus Electric. Ford’s engineers have come up with an improved DC fast charging system that can replenish the battery to 80% capacity in just 30 minutes. That process takes 2.5 hours for today’s Focus Electric. The new car is expected to debut in 2017 and have a range of 100 miles.  Ford product chief Raj Nair said features like the fast charger will help smooth the adoption of plug-ins, which carry the stigma of not having enough range.
Wait….what? Ford is going to introduce an electric car with 100 miles of range the same year the Chevy Bolt and the Tesla Model 3 come to market, both of which are expected to have twice as much range? That hardly seems like news to make a car enthusiast’s pulse race, does it?
Part of Ford’s investment will be devoted to improved batteries that are lighter and more durable. Research will take place at its Dearborn based R&D laboratory as well as facilities in Europe and Asia.
Ford will also use some of that money to push forward with social science research. Observing how consumers interact with vehicles will help the company gain new insights into the cognitive, social, cultural, technological and economic nuances that affect product design.
“This new way of working brings together marketing, research, engineering and design in a new way to create meaningful user experiences, rather than individually developing technologies and features that need to be integrated into a final product,” Nair said. “We are using new insights from anthropologists, sociologists, economists, journalists and designers, along with traditional business techniques, to re-imagine our product development process, create new experiences and make life better for millions of people.”
Is that a bold strategy or what?
Photo Credit: AutoBlog

Saturday, October 5, 2013

Ford doubles electric drive market share in US from 2012 to 2013; surging with plug-in hybrids


Ford3
Ford’s changing share of the hybrid-electric, plug-in hybrid electric, battery-electric vehicle segments and total ED market in the US in 2012 and YTD 2013. Data: EDTA, Ford Motor. Click to enlarge.
Ford Motor Company’s C-platform electric drive strategy has driven an increase in Ford’s overall electric drive market share (hybrid, plug-in hybrid and battery-electric) from 7.3% in calendar year 2012 to 14.7% for the first nine months of 2013.
Specifically, out of 487,480 electric drive units sold in 2012 (according to data from the Electric Drive Transportation Association), Ford accounted for 35,719 units (7.3%). From January through September 2013, total electric drive sales were 457,704 units (EDTA); Ford’s electric drive sales climbed to 67,232 units during that period (14.7%).
2012 was something of a transition year for Ford with its electric drive vehicles; the venerable Escape Hybrid was phasing out, while only the new Fusion Hybrid and the MKZ Hybrid had a full year of sales. The Focus Electric went on sale in June; the C-MAX hybrid went on sale in September; the C-MAX Energi plug-in hybrid in October; and the Fusion Energi wouldn’t go on sale until February 2013.
Accordingly, in 2012, Ford only held a 7.5% share of the conventional hybrid market in the US (434,645 total units sold, according to EDTA, with Ford accounting for 32,660).
Fordedrive
Monthly 2013 sales of Ford electric drive vehicles. Data: Ford. Click to enlarge.
But for the first nine months of 2013, Ford’s sales of conventional hybrids (Fusion, C-MAX and MKZ) zoomed to 58,262 units, or 14.9% of the industry’s 389,725 units sold. (The flap over realized fuel efficiency of the C-MAX and its subsequent relabeling to a lower window-sticker mpg (earlier post) appear to have some slowing impact on its market performance. Chart at right.)
On the battery-electric vehicle side, despite stronger sales, the Focus Electric has seen its electric drive market share slip from 4.8% in 2013 (685 units out of a total 14,251) to 3.8% (1,335 units out of 35,261 units total).
However, with both of its plug-in hybrids (C-MAX and Fusion Energi) in the market in 2013, Ford saw its share of that element of the electric drive marketplace surge from 6.2% in 2012 to 23.3% so far in 2013: 7,635 units out of an industry total of 32,718 plug-in hybrids.
At this week’s Plug-in 2013 Conference in San Diego, Green Car Congress had the opportunity to sit down with Michael Tinskey, Ford’s Associate Director, Vehicle Electrification & Infrastructure, to talk about Ford’s strategy and performance in this area.
You know we are on an upward trend and we are pretty proud of where we stand. Last year at this time, we only had a fraction of the market, now we are running close to 15%. It’s been pretty amazing growth from hybrids, plug-in hybrids and BEVs. It’s primarily been conquest customers. Especially in cities like LA and San Francisco, we are really bringing in primarily, for the most part, Toyota customers.
The products we have, the C-MAX Energi, the Fusion Energi, and their hybrid counterparts, as well as the Focus Electric are all offering something for everyone, so the demographics are quite varied.
We’ve been seeing a bulk of our sales in hybrids, followed by plug-in hybrids, followed by the battery electric. I can’t really comment on what is likely to happen, but I can say that there are hypotheses that the hybrid owners are going to maybe be our next plug-in hybrid customers.
Our strategy is based on offering electric powertrains for everyone. We can take Fusion, we can offer it as a hybrid, a plug-in hybrid, and as an EcoBoost. The plug-in hybrid and the hybrid essentially share most of their components—both from a vehicle and an electric powertrain standpoint. There is not a lot of difference aside from the bigger battery and the inverter. It allows us to really get scale. Between those two, we are selling a lot more volume than if we sold a plug-in alone or a hybrid alone. So it’s a really good strategy from that standpoint.
From an aspirational standpoint, our assumption is that people get used to the electric mode in hybrids. The bulk of [electric drive] customers are buying hybrids, which are now becoming mainstream. And they are not going to want to go back. In fact, they are probably going to want to go further. My sense is that those customers will migrate to plug-in hybrids as we move forward.
—Mike Tinskey
For now, he suggested, platforms for plug-in models will remain C-segment or C/D. Although at some point there will be a migration into D-segment and beyond, larger platforms, especially the light-duty truck platform, will have to wait until battery costs come down to enable decent electric range at acceptable cost.
For Ford, Tinskey noted, there is also a problem with smaller platforms (e.g., B and below): battery packaging.
It’s not impossible, it’s just becomes more challenging. In our case, our strategy is built on how to leverage a global platform and get not only a diesel or a gasoline powertrain into the product, but how do you also get an electric powertrain into the product. When you go down to a B-size platform with that type of strategy, you basically would have to use the majority of the trunk space. So we’re likely going to see some of that product, but it’s going to be purpose-built.
—Mike Tinskey


Source: Green Car Congress